Product films for a brand that runs on irony, including a 3D panettone.
Luxury with a cheeky side.
Moschino is known for its bold look and for a social voice that's irreverent, playful and full of irony. It mixes sophistication with a cheeky edge, and every single asset has to keep that balance.
“Many products, just as many creative ideas.”
Concept, production and post, with the same tone throughout.
I worked on the concept, production and post-production of a series of product videos, always with the same goal: bring out the brand's irreverent tone of voice, one product after another. The response has stayed positive.
For Have a Moschino Christmas, the brand launched its own panettone with the Martesana pastry shop. We took care of the reveal videos from start to finish (concept, 3D model and full animation) to keep the playful spirit of the collaboration.
- Based in
- Milan, Italy
- Currently
- Senior Art Director at INDACO
- Ask for
- Spe