Hi, I'm , nice to meet you
Most people call me Spe. I've been a nerdy, self-deprecating reader since 1991, and I'm a Senior Art Director who approaches every project a bit like an editor.
Selected workI've never handed a project over halfway. It stays in the same hands from the blank page to the final export, so nothing gets lost along the way.
I've been doing this since 2018, turning briefs into ideas for sport, fashion and design brands, with some food, tech and entertainment along the way. I trained in print, then studied at NABA, spent five years at Alkemy, and I'm now Senior Art Director at INDACO.
I've worked on a bit of everything: print, identity, campaigns, social, motion and production, which helps in a job that keeps changing. AI is part of my process too, but deciding what's worth making is still my call.
I start from a blank page and dig until I find something that's actually true, like the 5% nobody had looked at or the symbols nobody had read. Then I write the concept that makes it worth putting on air.
Then I build the world it lives in: the look, the rules, the details that make it recognisable. It has to hold up from a six-second vertical to a shop window, even when the brief says “we need to sell this jumper”.
And I stay until the last frame: shoot, 3D, animation, AI, edit, grade. I know enough about each craft to do it myself or to push the people who do, so the idea still looks like the idea when it reaches the screen.
Typography, editorial design and print.
The production side of print: colour, imposition, proofing.
Two years studying brand systems, campaign strategy and motion.
Social and campaign support on the Netflix Italia account.
Five years of integrated campaigns and always-on social for sport, FMCG and tech brands.
Art direction for fashion, sport and design clients.
