Year of the Horse
A horse-shaped bag and its dream journey on the night of the fireworks.
A leather horse that dreams its way into the Lunar New Year, shot on a real set and brought to life with AI.
One bag, one night, one wish.
For the Year of the Horse, Moschino launched a horse-shaped bag. The season needed two films in the same visual world, one for the hero product and one for the accessories. This is the first one, with the bag as the main character of its own Lunar New Year.
The little horse that wanted to see the fireworks.
The bag sits on a console table in a traditional Chinese home. Fireworks flash outside the window. The little horse turns its head, climbs down and trots out into a night city inspired by modern Beijing, full of neon, lanterns and crowds, until it stops under the sky to watch the show.
Then the camera pulls back out of its eye. It was all a dream, and the bag never left the table. A woman walks in, picks it up and takes it out into the celebration. This time the horse really goes.
“A real photo set and AI animation, cut into the same film.”
Like Smeg, the film mixes photography and AI. We shot the bag on a real set, with the console, the room and the light of the fireworks through the window, so the leather, the stitching and the colours stay true to the product.
The moments where the horse comes to life (turning its head, jumping down, trotting through the streets, looking up at the sky) were animated with AI from those frames, then composited and cut together with the live footage. The product stays real, and the animation takes over where the story needs it.
A paper-craft New Year.
For the stills, the horse moved into a second world made of paper lanterns, folded clouds, red envelopes and gold. Same method: the real product photographed, the world around it generated and composited, and the same palette as the film so they feel like one season.
From the storyboard to the last firework.
- Concept and storytelling: the dream journey, told as one night paced by the fireworks.
- Art direction: two worlds, the real home and city and the paper-craft New Year, sharing palette and light.
- Photo set: the bag photographed and filmed on set, so every product frame is real.
- AI animation and VFX: the horse brought to life from those frames and composited into the footage.
- Edit and sound design: the fireworks set the rhythm of the whole film.
- Credits
- Creative Supervisor
- Gabriele Manzo
- Art
- Salvatore Specchia
- DoP
- Nicholas Pezzarossi
- Editor & Sound Design
- Gabriele Manzo
- VFX
- Salvatore Palombella
- EP
- Eleonora Cottafavi
- Based in
- Milan, Italy
- Currently
- Senior Art Director at INDACO
- Ask for
- Spe