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Brand IdentityIndependent

Risma

We frame what a book leaves in your heart after the last page.

Risma — Risma
In one line

A poster brand I started with two friends. We don't design anything until we've read the last page.

Il barone rampante — Risma
01 / 04 · Context Il barone rampante
Il conte di Montecristo — Risma
02 / 04 · Execution Il conte di Montecristo
Cecità — Risma
03 / 04 · Execution Cecità
Il vecchio e il mare — Risma
04 / 04 · Execution Il vecchio e il mare
01 · Context

Three friends, one neighbourhood, too many books.

Risma started almost by chance. We were three friends from the same neighbourhood who loved books, especially the stories that stay with you long after you close them.

We came from different backgrounds: Evgenia on the numbers, Caterina on marketing, me on the creative side. We decided to give a shape to what words leave behind, and turn the feeling of a novel into something you can hang on a wall and live with every day.

02 · The rule

“No poster before the last page.”

Jane Eyre — Risma
Jane Eyre
03 · Idea

What the book leaves behind.

We only start a design once we've read the book from the first page to the last. We never illustrate the plot. We try to give back the essence of the story with simple shapes and a pastel palette.

A line of trees for Il barone rampante. A beam of light for Il conte di Montecristo. An island at night for L'isola di Arturo. One image per book, the one that stays with you.

Il barone rampante — Risma
Il barone rampante
Il conte di Montecristo — Risma
Il conte di Montecristo
L'isola di Arturo — Risma
L'isola di Arturo
04 · Identity

A name and a logo made of paper.

Risma is Italian for a ream of paper. The wordmark is a heavy serif crossed by thin horizontal lines, like a stack of sheets. Every poster follows the same quiet layout: author and title small at the top, the logo running up the edge, and the illustration doing the rest.

The brand talks the way we do. It opens with Nice to meet you and signs off with See you soon.

The wordmark
05 · Execution

From the first sketch to the print file.

  1. Nine titles in the catalogue so far: Il barone rampante, Jane Eyre, Il cardellino, L'amore ai tempi del colera, Il conte di Montecristo, L'isola di Arturo, Il maestro e Margherita, Cecità, Il vecchio e il mare.
  2. The products: 30×40 posters, bookmarks that bring each illustration into the book itself, and thank-you cards and stickers in every order.
  3. The launch content: a reel we shot and edited ourselves, carousels, stories and a monthly editorial plan.
  4. I designed and produced all of it: naming, logo, illustrations, layouts, print files and video. The catalogue grows every time a story surprises us.
Il cardellino — Risma
Il cardellino
L'amore ai tempi del colera — Risma
L'amore ai tempi del colera
Il maestro e Margherita — Risma
Il maestro e Margherita
L'isola di Arturo — Risma
L'isola di Arturo
Jane Eyre — Risma
Jane Eyre
Email [email protected]
Based in
Milan, Italy
Currently
Senior Art Director at INDACO
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